As the production artist for this "Special Edition Bottle Sleeve" project, I spent a lot of time working with the coordinator to make sure everything went smoothly. Lots of back and forth on the copy and images, more than the average amount of retouching, and quite a few comps to make sure it would fit on a bottle.
This project was a a challenge. The artwork from the agency was not set up to print, so there was a lot of interaction with the vendor to create an actual real-world label using a metallic substrate. Ultimately, it turned out to be one of the most labor-intensive label jobs I ever worked on.
